For years we have witnessed many milk additives. Bournvita,
Complaint, Milo, Maltova, Horlicks, blah, blah and blah. We know, they make
kids Taller, Stronger, Sharper and all the possible “er”. Along with great
taste does such milk additives also stimulates the grasping power of brain, as promised? No, they don’t. I have tasted all and Maltova was the best though
my mother asked me to settle for Bournvita.
I asked myself a question – Does my class topper use such a supplement
to hold his position in class? Perhaps yes. That is the reason why I started having
it. Expectations always hurt – I learned it the hard way. Even after Bournvita I
didn’t top. This was preposterous. I condemned the apparent result. Then I tried Horlicks. It should
have worked according to the ad. The “sharper” thingy wasn’t true. They exaggerate
the sharpness by various degrees. I don’t see how it can calibrates one’s mental
capabilities when now I mull on it. That is when I learned some facts— I still forget where my cap is after
wearing it. I still search for my specs even when I’m wearing them. Perhaps, I
should file a legal complaint against additive makers and drag them to the
Consumer Welfare court, no? Also I have nothing much
interesting to do these days.
| Additive fact – Rooh Afza in icy milk tastes far much better than the others. Period.
Not only in milk; ads trend to set themselves as a perfect
deceptive tool. A baby cries even after wearing Huggies. Where is the promise?
Got leaked!?! Agreed they come in pants type easy to adjust around the baby but
the babies still cry when they pee in it. Should the visibly contemptuous mother;
vague about when Chunnu is going to fall asleep ask for her money back?
| Baby fact – They are cute but beware, you don't know who is Stewie Griffin and Shin Chan Nohara
Livon
is also known for its deceptive tactics. I sticky eww’able semi-fluid runs down
from the Whiskey shaped bottle. It promises to give a silky smooth straight hair, what about those who are
born with curly hairs and cannot do anything for it?
| Short story – The day I saw this ad I immediately went to get some of them for myself. I ate two and a half chocolate and still was able to recall everything; I was nauseating soon. Again I got something to file a legal case upon which caused me maal haani.
Fair and Lovely and its likes are few out of many freaking
racist around. If anyone can, then please explain me the logic behind the
mechanism involved in making skin tone farer within 7 days? The only
methodologies I can strike for making skin farer is—paint your face with
desired colour or rub it hard against the road. Caution
– If you’re thinking of overly applying colour White, then for your information
it’s hard to tan it later.
Kellogg’s
Special K – Please excuse me, by any change any of you are subjecting
yourself to this program in which you just have to eat 2 bowls, 2 times a day, for 2 week? This question is NOT sexist. Come one, don’t be shy. It’s perfectly
okay if the lady draped in red saare had wooed you. It happens. Sympathies.
Tele Shopping ads; are you expecting a self explanatory
explanation to it? Blame Slim Sauna Belt.
| Excerpt from a SMS which I had been receiving on daily basis –From 1800-987-6784*Slim Sauna Belt* Loose 10 KG in 7 days. Buy Slim Sauna Belt at a special price of ` 2200 only. Hurry offer limited for a special period.
Either the marketing agency has built a Time Travelling Machine in which they saw I’m going to become a big
belly or they are trying to be a purveyor of blatancy.
No matter how much one tries be will always flunk to explain
the difference between a Deodorant and a Vest & Brief ad. Instead of
viewers, it aroused government. Now *that* type of ads are banned.
And finally Airtel; which recently launched a customer
luring ad, Har k friend zaruri hota hai, needs to know, zarurat kay time par network bhi zaruri hota
hai.
:D i drank maltova too and i think it tasted just the best, i could drink it all day :D i am not too sure if am here for thr first time but i like your blog....:) and fair & lovely, i never used the guys in my college used and they look the same today, tannnned :D
ReplyDeletehow stupid can I be Prateek :| it's your blog :| i didn't know your full name that's all :( excuse my poor knowledge about you as maltova didn't have those minerals and no pun intended...
ReplyDeleteHahahah! Awesome read man!
ReplyDeleteMy mother forced me into horlicks and i am neither tall, stronger or sharper. Huh! Ones i become a lawyer lemme help u sue them. Wat say? The perk glucose shud also b sued. I dint feel energetic or hyperactive as it claims us to feel.
bongo! most of us are already sick of all such dumb marketing tactics..but the ironical thing is there are people who 'still' believe in it :O
ReplyDeleteand airtel has turned my dads phone into a 'dabba' really :/
am glad i got an IDEA! :P
sarah
tagged you here http://chintangupta.blogspot.com/2011/08/music-madari-some-wine.html
ReplyDeleteDon't.take.ads.seriously. Also you should've mentioned the Axe deospray ads. Do chicks come flocking to you in droves if you apply some fragrance? Huh!
ReplyDeletelol...that was funny...
ReplyDeletehaving airtel, even i sometimes feel like pulling my hair off, but i restrain myself as i don't have many left :)
lol. i loved hw u ended it!
ReplyDeleten hey hw do u kno babies cry even aftr usin dose mamy poko pants. i mean proof kya hai? :o
n its only yesterday i saw sum magic spa thingy on tele brands. releases ions dat take away harmful toxins frm ur body n u cn b more energetic n go on holidays to europe.
hw cool is dat!
:D
excellent post!
Hahaa...enjoyed the read a lot..:)
ReplyDeleteMaltova is my favourite too.
ReplyDeletePampers is a better brand compared to Huggies, in my opinion. I am sure Mimi will agree too.
I love five star...
In order to sell, marketers tend to hype the product. Everything in this world needs to be taken with a pinch of salt ( I prefer tata ka namak)
A different post. A good attempt!
Chintan Not a problem, switch to Horlicks. :p Thanks a lot for the tag.
ReplyDeleteRed I'd be more than happy. Drill them.
Sammy I compared it and its likes to Macro-man ad. They only claim.
Sub Haha! I wish you make some mistake. :p
ReplyDeleteSadiya Proof; um! I too was once a kid. :p How cool is that.
And that SPA thingy - I'll wait for someone to review it.
Irfan sir Thanks.
Anita Ma'am I use to eat it without milk.
Yes, Mimi is the only one right now who can point the difference. Preference to Tata namak because it is Desh ka namak?
Warning....if you have a weak back do NOT try slim sauna belt, there is a serous danger of a slipped disc.
ReplyDeleteMore than Maltova or Horlicks, Incremin the tonic is somewhat effective...
All these pearls of wisdom come from personal experience.
ha ha prateek..
ReplyDeleteLoved it..
Its like u expressed every child problem here who thinks that complan will make him longer sharper or what not...
Nice read !!!
ha ha my mom never switched to maltova, btw liked it
ReplyDeleteyou are tagged here :) http://chintangupta.blogspot.com/2011/08/hot-blogger.html
ReplyDeleteI drink (yep, still do) Bournvita because it's full of chocolate, that's why:P
ReplyDeleteYou forgot Axe effect and all the cheap Deo ads!! How could you?
ReplyDeleteBut on a serious note you need to write a thesis on who is stupider - the bad mad ad-makers or consumers?
LOL, if everything went as they promised, there would be no apartheid, no boy would be rejected by a fairer girl on fairness' grounds.
ReplyDeleteNo one would be obese anymore, and the short people would become admirably tall.
The only thing that we do not see is, the little asterisk at the bottom or top :)
So, jaago grahak jaago !
Cheers,
Blasphemous Aesthete
God I have tried a lot of these things none seem to work for me :( kellogs K works only on women i think :)
ReplyDeleteHave used that sauna belt too.. BUt yeh Stomach hai ki MAANTA hi nahin ....
Made me smile ...
Bikram's
*conditions apply, this says it all
ReplyDeleteBrilliantly written!
I never tasted maltova :( :( I am a complain and bourvita girl ;)
ReplyDeleteNice article as always ::)
P.S. Nice Superman t-shirt :P
Alka Ma'am Same pinch.
ReplyDeleteJyoti Suffering are always loved. :P
Priyanka Same here.
Purba Ma'am Yes...they robbed me several times.
Some Unspoken Words :)
ReplyDeleteAnshul Haha! So apt.
Bikram Thanks sir jee
Beyond Horizon, Madhulika Thankee. :p
I am now trying women's horlicks.. at late night.. just to convince my hubby that i need a bit more energy during tough researching (my research pages are a mere camouflage for my virtual enterainment;)
ReplyDeleteAnd i swear Women's Horlicks didnt help.. he knows i am doing everything possible other than research:)
Good read Pratheek!
i have linked this post in my blog-nikhimenon.blogspot.com,
ReplyDeletehope u wont mind..
hahahah cool...But am sure deep down unconsciously even after knowing all this we stil get wooed by these kindaa ads.
ReplyDeleteI still buy Limca because apart from the taste the more influencial factor is that I like Viraf Patel :D:D
Many thanks for this informative and attention-grabbing put up. I learned a whole lot from you. How much time have you been into saunas? saunajournal.com
ReplyDelete